Redefining a Premium Bottled Water Brand for the Indian Market

Bluen Packaged Drinking Water

Project Overview

BLUEN is an Indian packaged drinking water brand aiming to position itself within the premium segment of the FMCG market.
The objective was to create a refined and minimal visual identity capable of standing alongside international bottled water brands.
 

Client: BLUEN (Real Client)
Industry: FMCG
Duration: 2 Months
Role: Art Director (Agency)

Bluen Packaged Drinking Water

Freeze Your Thirst

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gemini-2.5-flash-image-preview (nano-banana)_A_blue_branded_water (1) copy
gemini-2.5-flash-image-preview (nano-banana)_A_blue_branded_water (2) copy
water
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The Challenge

 

When the project was assigned to me, the client had already rejected the initial visual direction presented by the agency.
 

The existing designs failed to communicate a premium, aspirational identity and lacked a cohesive visual system.
 
The challenge was to redefine the brand from the ground up while ensuring it could compete visually with established global brands in the category.

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